I attended with great pleasure and interest the FITCE – Florida International Trade and Cultural Expo – in Fort Lauderdale, where ten Italian excellences were present, thanks to the Ministry of Business and Made in Italy, which I later met at our Consulate in Miami. Made in Italy is the strength of our country, synonymous with quality and excellence, three words that have become a brand, yet without being a registered trademark. Italy is a leader in many sectors, but this leadership must be confirmed by protecting our companies, promoting their products around the world and protecting them from imitations, an illegal market that bills billions of euros worldwide.
