Seeing our journey with TrendGroup told on Il Sole24Ore is a source of great pride
For me, it’s not just a newspaper page: it’s a photograph of a journey that began many years ago.
When Pino Bisazza, his family, and I founded the Group, we had a simple yet gigantic idea: to take Italian excellence and transform it into a global player of reference. Today, that vision is no longer a dream on paper, but a solid reality, made up of multiple brands, cutting-edge production sites, and people who put their heads, hearts, and courage into it every day. This path would never have been possible without the boldness and vision of Pino Bisazza, but also without the entire Trend team in all the continents of excellence, capable of transforming insights into concrete results.
The future is ambitious and we cannot afford to slow down. Our strategy is clear: push for international expansion, with the goal of reaching 60% of turnover in the Gulf countries, a market that is experiencing an unprecedented architectural transformation and that knows how to recognize, without discounts, the authentic value of quality Made in Italy.
We feel market confidence every day: we already have $20 million in confirmed orders in our portfolio by the end of 2025.
These aren’t just numbers on an Excel spreadsheet: they’re the result of sleepless nights, courageous choices, mistakes we’ve learned from, and, above all, the passion of every member of the Trend family.
Thanks to those who continue to believe in our vision, to those who choose us, to those who push with us even in the most difficult times.
Continuiamo a tessere, insieme, i mosaici del futuro.
